In February, 2017 I took over the Conversion Lift team in addition to managing the Search Lift team. Conversion lift uses advertiser defined conversions along with A/B tests to determine the effectiveness of an ad campaign. When the team moved to LA it was a single person, the te ...
Posts and projects tagged with google
I started at Google in the Search Lift group. Search lift uses search activity to determine organically if advertisements are working. In November 2016 I took over as Engineering Manager for the team and managed it through a number of transitions and onboarding of new members. Un ...